How the Same Facts Can Change Your Decision Why do our decisions depend on how options are presented to us? Imagine a doctor gives you two ways to describe the…
Heuristics
61 Articles
Why We Think More People Agree With Us Than Actually Do Why do we overestimate agreement? Imagine you love working from home. You think: “Most people probably prefer this too.”…
Why We Think Everyone Else Is Doing It for the Money Why do we think others are in it for the money, but we’re in it for the experience? Imagine…
Why We Value Things More Once We Own Them Why do we value items more if they belong to us? Imagine you buy a coffee mug for $10. A week…
Why We Misjudge Ourselves and Others Why do we mispredict how much our emotions influence our behavior? Imagine you’ve just finished a big dinner. Someone asks: “Do you think you’ll…
Why do our past experiences prevent us from reaching the best possible outcome? When Experience Makes You Blind Experience usually helps us solve problems faster. But sometimes, it does the…
Why do we fail to accurately gauge our own abilities? When Knowing Less Makes Us Feel More Certain Imagine someone watches three videos about investing and suddenly feels ready to…
Why Differences Look Bigger Side by Side Why do we view options as more distinct when evaluating them simultaneously? Imagine you’re choosing between two televisions. One has slightly better contrast….
Why Investors Sell Winners Too Soon and Hold Losers Too Long Why do we tend to hold on to losing investments? Imagine you own two stocks. One is up 25%….
When the Assistant Slowly Becomes the Decision-Maker Why do we keep handing more decisions to AI? AI usually enters our lives as an assistant. We ask it to summarize an…